The Death of Organic Content

Every day, over 3 billion people interact via social networks across the globe. Most would never get to see face-to-face till they die, but in spite of the physical distance, every one across the globe is fibre-optically connected to one ego-impulse. So intricate is this connection that it is almost impossible to think independently.
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Mobile Advertising Is The Future

One of the peculiarities of living in the digital world is the speed at which information are exchanged. But more than just using them to get in touch with people, cell phones have become a core component of the modern consumer’s lifestyle, offering a wide range of opportunities like entertainment, data collection, knowledge acquisition, cultural innovations to mention a few. To harness this technological evolution, however, brands and individuals are beginning to use this medium to broaden their scope; widen their

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The Singularity

The world has gone social, man and social media are now one. It is almost inconceivable the gravity of the above statement. For many, the word social just means “Facebooking”, Tweeting and “Instagraming” to mention a few. Although these represent some platforms supporting the social media craze the world is currently experiencing. The impact this trend is having, not just on individuals but corporate organisations is outstanding. For instance, sceptics thought inventing the television was a waste of time, as

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SOCIAL BUSINESS: A GUIDE TO DIGITAL MARKET

The concept of time and space in the 21st century has been redefined since the advent of science and technology. And now it is further demystified with the invention of social media. In fact, it is almost impossible to imagine how things used to be in the past. When Marshall McLuhan predicted in the early 1960s that the world would become a global village, it was received with a measure of skepticism. But reality now stares us in the face,

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