There’s an Art to Telling Your Brand’s Story: 4 Ways to Get It Right

Storytelling as it applies to business isn't about spinning a yarn or fairy tale. Rather, it's about how your products or services exist in the world. It's who you are and what you do for others--how you add value to people's lives, ease their troubles, meet their needs. A compelling brand story gives your audience a way to connect with you, one person to another, and to view your business as what it is: a living, breathing entity run by real people offering real value.
Contine reading

The Death of Organic Content

Every day, over 3 billion people interact via social networks across the globe. Most would never get to see face-to-face till they die, but in spite of the physical distance, every one across the globe is fibre-optically connected to one ego-impulse. So intricate is this connection that it is almost impossible to think independently.
Contine reading

Introduction to Digital Content Development.

There is more to Digital Content Development than merely stringing words together to entertain your readers. You have first to understand the brand; its market; learn a few tricks and you'll be fine. If you have time, I'll like to show you how.
Contine reading

UNDERSTANDING DISRUPTIVE MARKETING

Disruptive marketing is not your conventional advertising. It doesn’t entail just getting a message about your brand and coining a creative, then selling the merger (the message and creative) to your target market. This part of marketing is just too ambitious, too complex for the simple minds in modern day advertising because when you try to change the perception of consumers by creating ads that steal all of their attention, a message that exists in their subconscious and convince them

Contine reading

Site Footer