Multiple Personality Disorder: A Study of Brand Archetypes

Brand archetypes allow you tell your brand story in a way that speak to your customer’s primary motivations; drive engagement and sales. It is the subliminal messages contained in your brand story that appeals to your customers. And once your customers align with your brand’s archetype, it is easy for them to trust your brand’s message; and thus build lasting brand/customer relationship.
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The concept of branding is one of the most important aspects of marketing; as it helps us distinguish one product from another. Branding is as good as the product itself; because it both answers the question what (your company is) and how (it solves whatever problem). In determining how to position your brand, you have first to understand your target audience, their needs, behavioral pattern and how to leverage this. In fact, the strength of your branding process determines what impact

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Branding 101: An Introduction

Branding is a simple yet easily misconstrued concept because it is often times mistaken for the product. A brand is not the same thing as a product because while a product can be copied by others, a brand is unique. This is what distinguishes Pepsi and Coca-Cola. This is why some people feel more connected to Coca-Cola, others to Pepsi. Succinctly put, your brand is who you are, what you do and the need you satisfy. From your choice of

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