How To Be More Creative: Tips From An Agency

Have you ever wondered why those breathtaking ideas hardly come? The answer is simple. You take things too seriously; forgetting 'creativity is intelligence having fun. Be a child once again and unlock your creative genius. Here are nine tips to know how...
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There’s an Art to Telling Your Brand’s Story: 4 Ways to Get It Right

Storytelling as it applies to business isn't about spinning a yarn or fairy tale. Rather, it's about how your products or services exist in the world. It's who you are and what you do for others--how you add value to people's lives, ease their troubles, meet their needs. A compelling brand story gives your audience a way to connect with you, one person to another, and to view your business as what it is: a living, breathing entity run by real people offering real value.
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The Death of Organic Content

Every day, over 3 billion people interact via social networks across the globe. Most would never get to see face-to-face till they die, but in spite of the physical distance, every one across the globe is fibre-optically connected to one ego-impulse. So intricate is this connection that it is almost impossible to think independently.
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Branding 101: An Introduction

Branding is a simple yet easily misconstrued concept because it is often times mistaken for the product. A brand is not the same thing as a product because while a product can be copied by others, a brand is unique. This is what distinguishes Pepsi and Coca-Cola. This is why some people feel more connected to Coca-Cola, others to Pepsi. Succinctly put, your brand is who you are, what you do and the need you satisfy. From your choice of

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