Blog Posts

UNDERSTANDING DISRUPTIVE MARKETING

Disruptive marketing is not your conventional advertising. It doesn’t entail just getting a message about your brand and coining a creative, then selling the merger (the message and creative) to your target market. This part of marketing is just too ambitious, too complex for the simple minds in modern day advertising because when you try to change the perception of consumers by creating ads that steal all of their attention, a message that exists in their subconscious and convince them

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SOCIAL BUSINESS: A GUIDE TO DIGITAL MARKET

The concept of time and space in the 21st century has been redefined since the advent of science and technology. And now it is further demystified with the invention of social media. In fact, it is almost impossible to imagine how things used to be in the past. When Marshall McLuhan predicted in the early 1960s that the world would become a global village, it was received with a measure of skepticism. But reality now stares us in the face,

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