There are certain constructive opportunities that come with the risks, like the chance to engage with customers who are looking at the overall brand value of the product or service as opposed to just the price tag. …
Category: Social Media
The lifeblood of any business is the purchasing power of humans. They use the service/goods of the business, and most importantly they have the testimonial ability. …
Narcissism has been of interest to psychologists since Freud tackled the topic over a century ago. The word comes from the Greek mythological figure Narcissus who fell in love with his own reflection and, unable to move away from it, ultimately died as a result. It’s healthy to have a degree of narcissism to look after yourself. In normal doses it correlates positively with extraversion, confidence and leadership. But in large quantities this self-interest can be pathological and destructive: narcissism …
One of the peculiarities of living in the digital world is the speed at which information are exchanged. But more than just using them to get in touch with people, cell phones have become a core component of the modern consumer’s lifestyle, offering a wide range of opportunities like entertainment, data collection, knowledge acquisition, cultural innovations to mention a few. To harness this technological evolution, however, brands and individuals are beginning to use this medium to broaden their scope; widen their …
According World Bank, Diaspora Nigerians are the fifth largest remittance by immigrants and great contributors to the nation's economy but the process and cost of making such transaction can be frustrating. That is why more effective technology should be introduced to ease the burden of diaspora transactions. …
There is more to Digital Content Development than merely stringing words together to entertain your readers. You have first to understand the brand; its market; learn a few tricks and you'll be fine. If you have time, I'll like to show you how. …
You will be shocked to realize that very little has changed between vocations in the creative world. Ridiculous, yeah? But I put it to you, a graphic artist is just like a bricklayer. …
The world has gone social, man and social media are now one. It is almost inconceivable the gravity of the above statement. For many, the word social just means “Facebooking”, Tweeting and “Instagraming” to mention a few. Although these represent some platforms supporting the social media craze the world is currently experiencing. The impact this trend is having, not just on individuals but corporate organisations is outstanding. For instance, sceptics thought inventing the television was a waste of time, as …
The importance of quality over quantity cannot be overemphasised in digital marketing. That's the only to way to make a difference. …
Disruptive marketing is not your conventional advertising. It doesn’t entail just getting a message about your brand and coining a creative, then selling the merger (the message and creative) to your target market. This part of marketing is just too ambitious, too complex for the simple minds in modern day advertising because when you try to change the perception of consumers by creating ads that steal all of their attention, a message that exists in their subconscious and convince them …