Category: Digital Marketing
One of the peculiarities of living in the digital world is the speed at which information are exchanged. But more than just using them to get in touch with people, cell phones have become a core component of the modern consumer’s lifestyle, offering a wide range of opportunities like entertainment, data collection, knowledge acquisition, cultural innovations to mention a few. To harness this technological evolution, however, brands and individuals are beginning to use this medium to broaden their scope; widen their …
The concept of branding is one of the most important aspects of marketing; as it helps us distinguish one product from another. Branding is as good as the product itself; because it both answers the question what (your company is) and how (it solves whatever problem). In determining how to position your brand, you have first to understand your target audience, their needs, behavioral pattern and how to leverage this. In fact, the strength of your branding process determines what impact …