Have you ever wondered why those breathtaking ideas hardly come? The answer is simple. You take things too seriously; forgetting 'creativity is intelligence having fun. Be a child once again and unlock your creative genius. Here are nine tips to know how... …
Category: Content Marketing
Storytelling as it applies to business isn't about spinning a yarn or fairy tale. Rather, it's about how your products or services exist in the world. It's who you are and what you do for others--how you add value to people's lives, ease their troubles, meet their needs. A compelling brand story gives your audience a way to connect with you, one person to another, and to view your business as what it is: a living, breathing entity run by real people offering real value. …
Every day, over 3 billion people interact via social networks across the globe. Most would never get to see face-to-face till they die, but in spite of the physical distance, every one across the globe is fibre-optically connected to one ego-impulse. So intricate is this connection that it is almost impossible to think independently. …
The lifeblood of any business is the purchasing power of humans. They use the service/goods of the business, and most importantly they have the testimonial ability. …
Brand archetypes allow you tell your brand story in a way that speak to your customer’s primary motivations; drive engagement and sales. It is the subliminal messages contained in your brand story that appeals to your customers. And once your customers align with your brand’s archetype, it is easy for them to trust your brand’s message; and thus build lasting brand/customer relationship. …
It doesn't matter how big or small your brand is, Digital PR gives your brand wings to fly. Here are basic steps to guide you through the process. …
There is more to Digital Content Development than merely stringing words together to entertain your readers. You have first to understand the brand; its market; learn a few tricks and you'll be fine. If you have time, I'll like to show you how. …
You will be shocked to realize that very little has changed between vocations in the creative world. Ridiculous, yeah? But I put it to you, a graphic artist is just like a bricklayer. …
The importance of quality over quantity cannot be overemphasised in digital marketing. That's the only to way to make a difference. …
Snapchat is one of the most relevant tools to retail advertising. …