Category: Content Marketing

How To Be More Creative: Tips From An Agency

In Content Marketing, Digital Innovation, Digital MarketingTags advertising, Brand, content, creative, creative process, creativity, Disruptive Marketing, genius, ideasJune 19, 2018211 ViewsLeave a comment

Arinola Okusi

Have you ever wondered why those breathtaking ideas hardly come? The answer is simple. You take things too seriously; forgetting 'creativity is intelligence having fun. Be a child once again and unlock your creative genius. Here are nine tips to know how... …

Contine reading

There’s an Art to Telling Your Brand’s Story: 4 Ways to Get It Right

In Content Marketing, Digital Innovation, Digital Marketing, Digital PRTags Brand, Content marketing, content writing, creative process, digital innovation Marketing, Digital Marketing, Digital PR, Disruptive Marketing, PR, SEO, SEO advertising, Social business, storytellingJune 15, 2018139 ViewsLeave a comment

Arinola Okusi

Storytelling as it applies to business isn't about spinning a yarn or fairy tale. Rather, it's about how your products or services exist in the world. It's who you are and what you do for others--how you add value to people's lives, ease their troubles, meet their needs. A compelling brand story gives your audience a way to connect with you, one person to another, and to view your business as what it is: a living, breathing entity run by real people offering real value. …

Contine reading

The Death of Organic Content

In Content Marketing, Digital Innovation, Digital MarketingTags advertising, audience, Brand, brand exposure, brand reputation, Content marketing, demographic targeting, Digital Marketing, engagement, Global Village, Social Media, social networksJune 5, 2018224 Views2 Comments

Arinola Okusi

Every day, over 3 billion people interact via social networks across the globe. Most would never get to see face-to-face till they die, but in spite of the physical distance, every one across the globe is fibre-optically connected to one ego-impulse. So intricate is this connection that it is almost impossible to think independently. …

Contine reading

Lead Generation: Attracting your Moneybag

In Content Marketing, Digital Marketing, Digital PR, Social MediaTags Brand, Branding, business, Content marketing, Digital Marketing, Lead generation, Moneybag, people, Social MediaJune 5, 2018101 ViewsLeave a comment

Inyene Victoria

The lifeblood of any business is the purchasing power of humans. They use the service/goods of the business, and most importantly they have the testimonial ability. …

Contine reading

Multiple Personality Disorder: A Study of Brand Archetypes

In Content Marketing, Digital Marketing, Digital PRTags archetypes, brand archetypes, Brand personality, Branding, creative process, identity, marketing, mythology, PR, psychology, subconscious marketing, the uncosciousMay 31, 20181167 Views26 Comments

Arinola Okusi

Brand archetypes allow you tell your brand story in a way that speak to your customer’s primary motivations; drive engagement and sales. It is the subliminal messages contained in your brand story that appeals to your customers. And once your customers align with your brand’s archetype, it is easy for them to trust your brand’s message; and thus build lasting brand/customer relationship. …

Contine reading

Digital PR Gives All Brands Wings To Fly

In Content Marketing, Digital Innovation, Digital Marketing, Digital PRTags Branding, Digital PR, Facebook, Instagram, Social Media, TwitterMarch 21, 2018107 ViewsLeave a comment

Inyene Victoria

It doesn't matter how big or small your brand is, Digital PR gives your brand wings to fly. Here are basic steps to guide you through the process. …

Contine reading

Introduction to Digital Content Development.

In Content Marketing, Digital Innovation, Digital Marketing, Social MediaTags Content marketing, content writing, Digital, Digital Marketing, Digital PR, Global VillageMarch 20, 2018334 ViewsLeave a comment

Bukola Olusola

There is more to Digital Content Development than merely stringing words together to entertain your readers. You have first to understand the brand; its market; learn a few tricks and you'll be fine. If you have time, I'll like to show you how. …

Contine reading

Creative Department: The Bricklayer’s Desk

In Content Marketing, Social MediaTags creative process, creatives, designs, graphicsMarch 19, 2018244 Views3 Comments

Adefolarin Badejo

You will be shocked to realize that very little has changed between vocations in the creative world. Ridiculous, yeah? But I put it to you, a graphic artist is just like a bricklayer. …

Contine reading