Are we developing Digital Narcissism?

Narcissism has been of interest to psychologists since Freud tackled the topic over a century ago. The word comes from the Greek mythological figure Narcissus who fell in love with his own reflection and, unable to move away from it, ultimately died as a result. It’s healthy to have a degree of narcissism to look after yourself. In normal doses it correlates positively with extraversion, confidence and leadership. But in large quantities this self-interest can be pathological and destructive: narcissism

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THE DYNAMICS OF BRAND AWARENESS

The concept of branding is one of the most important aspects of marketing; as it helps us distinguish one product from another. Branding is as good as the product itself; because it both answers the question what (your company is) and how (it solves whatever problem). In determining how to position your brand, you have first to understand your target audience, their needs, behavioral pattern and how to leverage this. In fact, the strength of your branding process determines what impact

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UNDERSTANDING DISRUPTIVE MARKETING

Disruptive marketing is not your conventional advertising. It doesn’t entail just getting a message about your brand and coining a creative, then selling the merger (the message and creative) to your target market. This part of marketing is just too ambitious, too complex for the simple minds in modern day advertising because when you try to change the perception of consumers by creating ads that steal all of their attention, a message that exists in their subconscious and convince them

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