Imagine a sparsely populated island, with beautiful trees around, birds tweeting, and the cool ocean breeze.
Can you also imagine one of your favourite things produced and sold only in that isolated but beautiful island?
You don’t need to be told that, that your favourite brand would only be known and consumed only by the few people on this beautiful island. Yes the Island is beyond doubt stunning and the brand awesome but as fantastic as that brand may be, it would not thrive up to its full potential due to lack of exposure.
Now you know the importance of people in a business. No enterprise can thrive without people.
An American Salesman, Zig Ziglar, once said “You don’t build a business, you build people and then people build the business.” This means that the lifeblood of any business is the purchasing power of humans. They use the service/goods of the business, and most importantly they have the testimonial ability.
People who show interest in a company’s product or services are the strength of any business.
Meanwhile, it is not enough for people to be infused in a business. The business also has to be infused with them. Anyone who has shown interest in a company’s products or services even if they are not yet be qualified to buy. They are potential customers with whom a company has not yet done business, but who have given reason to believe they may want to in the future.
The question is how would the brand hold them down? It’s through Lead generation. What exactly is “Lead Generation’’?
Lead generation is the futuristic plans made by brands and brand owners to gain the interest of client and clients (potential) in other to boost sales and promote brand recall.
It describes the marketing process which inspires and captures the interest in a product or service for the purpose of developing sales using digital channels.
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
Wonder how to generate the right leads?
Before now, leads were gotten through meeting people, cold calling, and purchased lists. Salespersons can testify that only cold calling and meeting people is never enough to generate leads.
Yes, that method was effective but the volume of effective leads would not be substantial.
Over the last decade, advances in technology have made it very easy to target and acquire ideal leads.
Social media and search engines generating leads have greatly been simplified.
It literally takes seconds to find organisations and people who fit the criteria for a potential sale. It may take some extra research to find your new lead’s contact information, and then some more time to contact them, but it will still be a billion and one time faster than cold calling.
It’s now very possible to generate a very high volume of leads in a short period of time. Meanwhile, the more leads you get, the more you attract sales to your brand or organization.
You don’t want to wait unnecessarily when you can generate more funds for your business using the right method of lead generation.