Have you ever had that moment when you are preparing to go for an exam and just because the lecturer told you to expect just theory questions, someone in your head tells you to drop your pencil because you don’t need it? If you’ve never gone through that before, please don’t listen. That’s the voice of your village people trying to ruin you. You had better go with every form of stationary even the one you think you don’t need because if you ever attended a Nigerian University you’ll know you should be overly prepared for an exam. You see the scene with the pencil, that’s exactly how you might feel when it comes to how you view Search Engine Optimization in your content marketing strategy, but please you need it. Don’t think otherwise or you might just kill your content even before it lives.
As a content marketer a time might come when you start to have thoughts that you don’t need SEO for your content. I mean the idea is to create useful content for people, get it read, get it shared, get links, have good hosting and fast page loading times and productive search engine results will follow, right? I mean what else could there be, before you get consumed in that mentality, there are plenty of other things` to do to make your article get the right visibility and SEO is definitely part of it.
SEO might seem abstract to you, especially if you are just getting a hang of it, but keyword research is more fundamental to your content marketing strategy than you might think. Search Engine Optimization might seem like rocket science, I mean I felt the same way when I first got into it but over time it has gotten a bit easier to understand, you just need to pay attention to the following points when thinking about the title for your content.
Let your title tag “scream” SEO
What is a Title Tag?
Moz.com defines it as an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.
When I first got into writing my tutor always said I should be particular about my titles. They should always grab people’s attention meaning it should be Useful, Ultra-specific, Unique and Urgent but a search engine doesn’t care about the four U’s. Now the dilemma is, you have to write a title that two different characters should understand, humans and the search engine. Fortunately, that isn’t as hard as you might think. When writing an article using WordPress for example, you have the Title you find in the beginning, then at the end of the article, you find another title box sometimes named SEO title. The title boxes give you the flexibility you need to write two different titles for your content. The first can be a title to grab people attention and the second should be for SEO purpose.
Adding the right keywords to your SEO title will have more impact on search results. It’s important to always optimize your page title for search as search engines rely heavily on your page title when ranking because it gives a good indication of what it’s about.
Your title should not be more than 60 characters but there are certain times when that cannot be helped. If the situation cannot be helped, the first five to six words in an SEO title are the most important real estate. After that, people may not see the rest because it can get truncated in search results. Pay attention to the arrangement of your words. Put yourself in the shoes of the individuals searching for that particular keyword. If over 60 characters title comes up, will they still be interested in clicking on it? The arrangement of the words should balance the more generally searched terms with the essential specifics about the content — which is the part that actually drives clicks. Developing the habit of creating usefully distinct SEO titles, is vital for your content to succeed as a content Marketer. Personally, I love to craft just one title for my content that can both be read by search engines and also grab humans attention without overusing the targeted keywords. Search Engines always pay attention to your SEO titles and that is what the audience that is just meeting your blog for the first time sees and prompts clicks.
Even though headlines and page titles accomplish the same objective of indicating what your post is about, they ultimately serve two different audiences. Optimize your page titles for search to draw readers to your page and then connect with your visitors on a human level with your headline. You don’t have to choose between a headline or a page title—ultimately, they work together to help drive traffic to your website. When it comes to crafting SEO titles you have to work smart and pay attention to what works for your site.
Once paying attention to your SEO titles becomes a habit, creating usefully distinct SEO titles will take less time than it takes to yawn.