There are certain constructive opportunities that come with the risks, like the chance to engage with customers who are looking at the overall brand value of the product or service as opposed to just the price tag. …
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Have you ever wondered why those breathtaking ideas hardly come? The answer is simple. You take things too seriously; forgetting 'creativity is intelligence having fun. Be a child once again and unlock your creative genius. Here are nine tips to know how... …
Storytelling as it applies to business isn't about spinning a yarn or fairy tale. Rather, it's about how your products or services exist in the world. It's who you are and what you do for others--how you add value to people's lives, ease their troubles, meet their needs. A compelling brand story gives your audience a way to connect with you, one person to another, and to view your business as what it is: a living, breathing entity run by real people offering real value. …
Every day, over 3 billion people interact via social networks across the globe. Most would never get to see face-to-face till they die, but in spite of the physical distance, every one across the globe is fibre-optically connected to one ego-impulse. So intricate is this connection that it is almost impossible to think independently. …
The lifeblood of any business is the purchasing power of humans. They use the service/goods of the business, and most importantly they have the testimonial ability. …
Brand archetypes allow you tell your brand story in a way that speak to your customer’s primary motivations; drive engagement and sales. It is the subliminal messages contained in your brand story that appeals to your customers. And once your customers align with your brand’s archetype, it is easy for them to trust your brand’s message; and thus build lasting brand/customer relationship. …
Narcissism has been of interest to psychologists since Freud tackled the topic over a century ago. The word comes from the Greek mythological figure Narcissus who fell in love with his own reflection and, unable to move away from it, ultimately died as a result. It’s healthy to have a degree of narcissism to look after yourself. In normal doses it correlates positively with extraversion, confidence and leadership. But in large quantities this self-interest can be pathological and destructive: narcissism …
One of the peculiarities of living in the digital world is the speed at which information are exchanged. But more than just using them to get in touch with people, cell phones have become a core component of the modern consumer’s lifestyle, offering a wide range of opportunities like entertainment, data collection, knowledge acquisition, cultural innovations to mention a few. To harness this technological evolution, however, brands and individuals are beginning to use this medium to broaden their scope; widen their …
According World Bank, Diaspora Nigerians are the fifth largest remittance by immigrants and great contributors to the nation's economy but the process and cost of making such transaction can be frustrating. That is why more effective technology should be introduced to ease the burden of diaspora transactions. …
Proper use of the Search Engine Optimization would help you hijack the all the search engines you can think and put you on the faces of internet users. For more understanding on what Search Engine Optimization is click here. Of course, Search engines are smart, but they still need the human help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to …